Six agents, one job each
Each agent owns one job, works to a brief you wrote and reports what it did. You steer one the way you’d steer a colleague: with a brief, and a sentence of feedback when it needs one.
Most of the work never needs you.
Agents write subject lines, lower bids and make small budget raises inside your limits, and log every one. Anything you’d want to know about waits for you in To read.
Who does what
Wrenfield Coffee’s team, as its agents page shows it. Three agents buy media or send email and are judged on results. Three support them and are judged on the work they deliver.
| Agent | Its job | Where it works | Daily budget | Judged on |
|---|---|---|---|---|
| New Customers | Its job Win first orders from people who brew coffee at home | Where it works Search and social ads | Daily budget $230 of $275 | Judged on First orders: 71 in the last 7 days |
| Retargeting | Its job Bring back people who browsed or took the taste quiz but didn’t buy | Where it works Social and search ads | Daily budget $88 of $120 | Judged on First orders: 34 in the last 7 days |
| Reorders | Its job Turn first-time buyers into regulars | Where it works Email | Daily budget No media spend | Judged on Second orders |
| Brand review | Its job Check every ad and email against your guidelines before it goes out | Where it works All creative | Daily budget — | Judged on Work delivered |
| Creative desk | Its job Make images when an agent or a person asks | Where it works The library | Daily budget — | Judged on Work delivered |
| Copy desk | Its job Keeps your voice and claims; writes copy on request | Where it works The library | Daily budget — | Judged on Work delivered |
To add an agent, describe a new job. Each one starts from the playbook for your kind of business.
Screen by screen
- 1
One job, one brief, one budget
The New Customers agent wins first orders with search and social ads, spending $230 of a $275 daily cap. Retargeting brings back people who browsed or took the taste quiz, spending $88 of $120 a day. Reorders works by email and has no media budget.
- 2
Three agents that support the rest
Brand review checks every ad and email against your guidelines; this week it rewrote two ads that made health claims, after your banned phrases stopped both before they ran. The creative desk makes images. The copy desk writes copy and keeps your voice and claims.
- 3
Hire by describing the job
Hiring is a short interview: the goal, who it’s for, the channels, the budget and what the agent must never do. Each question comes with suggested answers for your kind of business. You finish with a brief you can edit before the agent does anything.
- 4
Code does the math
Each run moves through fixed stages: analyze, diagnose, plan, create, review, propose and report. Ordinary software does the arithmetic and the statistics. The model reads the results and makes the call.
Code does the math - 5
Managed like a team
You give each agent a brief, read its reports, decide its proposals and leave it notes. You can turn one agent off in its settings, or stop every agent at once.
One week across the teamOne example, step by step
Oct 21 · New Customers agent
Proposed moving $60 a day from broad coffee campaigns to the Holiday Blend and gift sets, keeping the total the same. 2 checks passed · reallocation needs approval; Alex Morgan approved it.
Oct 26 · Brand review
Two Holiday Blend ads made a health claim, and your banned phrases stopped both before they ran. Brand review rewrote both around the roast date; rewriting is within its permission, so it went ahead and told you.
Oct 27 · New Customers agent
Noted a hypothesis: brewing-gear clicks cost more because of pre–Black Friday bidding, not tired creative, since click-through is flat while cost per click is up. Asked the creative desk for “Brewing-gear ads for the holidays”.
Oct 28, 6:02 a.m. · New Customers agent
Filed its report: first orders rose to 71 from 60, and cost per first order fell from $23 to $20.
Once you approve the images · New Customers agent
Proposes the launch: three creatives for the pour-over kit, +$40 a day for 14 days, $560 in all. It waits in your inbox.
Rules every agent follows
These are settings the software enforces. Neither an agent nor a brief can change them.
Agents only proposeBuilt in
An agent can read data and propose changes. It can’t touch your ad or email accounts. The policy engine decides, and a separate service, the only one with access to your accounts, makes the change.
You choose what waits for approvalCompany default, per agent
Each kind of action has its own permission level. By default, launches, emails, new creative and audience changes wait for you, while budget, bid, pause and resume changes go ahead inside your limits and notify you.
An agent’s limits can only be stricter than the company’sPer agent, stricter only
An agent’s daily cap can’t exceed the company cap, $400 a day by default, and its contact limit can only be lower than the company’s.
New agents get some headroomSet at hiring; you can change it
A new agent’s daily cap starts 25% above its starting budget, so it has room to learn in its first week without overspending.
Turning an agent off doesn’t tear anything downPer agent, plus the stop button for all
An agent that’s off stops proposing. Its campaigns keep running at their last settings in your own accounts.
Only owners and admins hire and briefRoles
Owners and admins hire agents, edit briefs and set limits. Approvers decide proposals and give guidance.
What happens when…
What happens when two agents want to reach the same person?
They share one contact limit per person, so the second message waits. The email’s checks show how many people were held back.
What happens when an agent proposes more than its budget allows?
The policy engine stops the proposal before it reaches you and records the reason. The agent can then propose something smaller that fits.
What happens when I turn an agent off?
It stops proposing, but nothing is torn down. Guidance you leave while it’s off waits until you turn it back on.
What happens when an agent needs something it can’t make?
It asks the agent that does that work, such as the creative desk for new ads, and notes the request in its notebook. What comes back is a draft it can’t use until it’s approved.
How many agents can I have?
One for each job you describe. Wrenfield Coffee runs six: three that buy media or send email, and three that support them. Each new agent starts from the playbook for your kind of business.
Do agents work with each other?
Yes, through requests. An agent asks the creative or copy desk for work, and both can see the request. They also share one contact limit, so together they can’t flood anyone’s inbox.
Which AI model runs them?
Each stage of an agent’s work runs on the model that does that job best, chosen from several providers. Your briefs, rules, notebooks and library work the same whichever model is in use.
Can I change what an agent is doing mid-week?
Yes. Leave it a sentence of guidance, and it applies from the next run. For a bigger change, edit the brief. Your edits stay a draft until you publish them.
In the demo Six agents, each with its channels, its latest report and its budget.
Open the agents in the demo (opens in a new tab)Hire your first agent by describing its job.
Join the beta, or try the demo first.