An online store
New Customers agentBrief “First orders under $26.”
- Added to cart $3
- Checkout started $8
- First order $47
- Subscription $312
Orders come in every day, so a test can be called in two weeks.
Use cases
Built around your funnel, at any team size
Your funnel decides how the agents work: how often they act, which result they chase, and how long they wait for evidence. A store with daily orders and a sales team with a few dozen leads a week get different agents.
Leads for a sales team
Paid search agentBrief “Qualified leads under $50.”
- Inquiry $15
- Qualified lead $120
- Contract signed $2,400
A few dozen leads come in a week, so the agent acts weekly and waits for enough evidence before calling a result.
Whatever you sell
Each kind of business starts from its own playbook: the funnel, what each step is worth, who to leave alone, and the target agents are judged on.
- Online storesDaily orders, each judged by what it’s worth to you.Target: first orders under $50
- Lead generationA few dozen leads a week, judged on the ones that qualify.Target: qualified leads under $50
- SubscriptionsTrials and subscriptions, valued by their first year.Target: new subscribers under $60
- MarketplacesSign-ups that become first transactions.Target: first transactions under $25
It works on a few dozen leads a week, too.
At a company that sells through a sales team, an agent steers by the deepest step it sees often enough to learn from, is judged on the step that matters, and says when it’s too early to call.
The arithmeticThirty leads a week: when can you call a test?
One marketer or a whole team
Agents take on the daily testing, pacing and budget moves. Your team keeps the strategy, the offers and the final say.
Start from the playbook for your funnel.
Join the beta, or try the demo first.
